The days of mass mailings, mass e-mails and cold-calling producers and editors are over. I subscribe to the theory that each client is an individual and thus requires the “Personal Touch.” Whether it be an Actor, Producer, Author, Recording Artist or Corporation, the “pitch” needs to be personalized for each client and to each media outlet. First and foremost, there MUST be open lines of communication between the PR Pro and the client. Honesty is the key. Educate the client, identify strengths and weaknesses – be truthful as to what the potential results are vs. what may result.
Hope this helps. I will dig further into this later. In closing, be genuine, be wise and know your brand. Don’t sell yourself short and NEVER sell out. The objective is to have a lasting career that is both maintained and strengthened via an always evolving PR campaign. At the same time, however, if you long to be on the cover of Life & Style every week, I am not your guy. Until next time … Peace!